IFS Foundation

Branding

The IFS Foundation is a group of charitable organisations investing in a series of projects in partnership with local Sri Lankan communities to alleviate poverty.

I was asked to rebrand the Foundation. I started with the design of the F-lettermark (please see below), which is made of one stroke, and symbolises continuing support from IFS.

I decided that the lettermark could be used at a large size on assets such as covers and posters. I also created a visual system from the squares and quarter circles used in the construction of the F-lettermark.

Below are assets I’ve designed for a fundraising calendar and a travel handbook.